eCommerce

BASF has a three-pronged approach to eCommerce which encompasses system-to-system solutions, financial participation in neutral, electronic marketplaces and a new global extranet portal accessible to BASF business partners.

Because BASF’s market is global, it has eCommerce teams in every region representing every business to develop activities with an international perspective. While keeping in mind the peculiarities of national markets, these teams try to find a common body of electronic functionality customers need and build a platform on which the needs can be met, while leaving room for specific market requirements. The eCommerce group is key to enabling BASF further improve the efficiency of its procedures and to strengthen customer relations through eCommerce solutions.

On the basis of a worldwide strategic process, BASF is systematically expanding its resources and structures in the realm of eCommerce, thus solidifying its position on the market. As one of the eCommerce pioneers in the chemical industry, BASF