BASF Automotive Campus

The Automotive OEM Coatings group is based at the BASF Automotive Campus in Southfield, Michigan, near the Motor City of Detroit. This four-building complex is the North American hub of our activities in research, application technology development, new product innovations and color development. The Automotive Campus is also our center for administrative, marketing, customer service and technical support activities.

The Coatings Research Center and the Applications Research Center are the most prominent buildings of the campus. The Coatings Research Center has more than 99,000 sq. ft. of laboratories, 20,000 sq. ft. of offices and a 3,250-sq.-ft. atrium for meetings and demonstrations. The 55,000-sq.-ft. Applications Research Center features two automotive coating processing lines that mirror the same systems used by BASF's customers. Researchers can evaluate optimal coatings application systems and the appearance of fully finished automotive exterior components.