| BASF moves toward improving efficiency,
competitiveness of Geismar site
Steps will help retain high quality jobs in the future
GEISMAR, La., October 4, 2004 -- BASF is moving forward with its
program to improve the efficiency and competitiveness of its manufacturing
site here.
The restructuring program, which was announced in May, is driven
by efforts to identify specific process, productivity and technology
enhancements in order to achieve new operating efficiencies.
The Geismar site, which at the beginning of the year had approximately
1,400 employees and contractors, will target reductions in the range
of 400 to 500 positions. This week, the site will reduce employment
by 45 positions. This brings employment reduction to approximately
200 positions since the initiative was announced five months ago.
Further reductions will continue in stages through 2005.
“We’re changing and reshaping our approach to many
of the manufacturing operations at the site,” said Mike Cohen,
Vice President and General Manager of BASF’s Geismar site.
“What is not changing, however, is our commitment to maintaining
our high level of performance in the areas of safety, environment
and health.
“To be a world-class competitor, we must be a low-cost manufacturer,”
continued Cohen. “We must continually keep pace with an ever-changing,
ever-challenging global chemicals marketplace.”
Cohen added that the petrochemicals industry is challenged by factors
such as overcapacity, high energy costs, high raw material costs,
and the movement of customers and their related production to other
countries.
Cohen said that the reduction in staff, while regrettable, is necessary
to help retain high quality jobs at the site in the future. He added
that improvements in efficiency will mean that the site can compete
successfully over the long-term.
The restructuring at BASF in Geismar, in combination with similar
initiatives at the company’s Freeport, Texas, site, target
savings in the range of $30 million to $40 million annually. The
programs are a part of the company’s larger, ongoing restructuring
program, which was first announced in August 2003 and which targets
savings of at least $250 million annually by 2006.
BASF – The Chemical Company. We don’t make
a lot of the products you buy. We make a lot of the products you
buy better.®
BASF Corporation, headquartered in New Jersey, is the North American
affiliate of BASF AG, Ludwigshafen, Germany. We employ about 11,000
people in North America and had sales of approximately $9 billion
in 2003. For more information about BASF’s North American
operations, or to sign up to receive news releases by e-mail, visit
www.basf.com/usa.
BASF is the world’s leading chemical company. Our goal is
to grow profitably and further increase the value of our company.
We help our customers to be more successful through intelligent
system solutions and high-quality products. BASF’s portfolio
ranges from chemicals, plastics, performance products, agricultural
products and fine chemicals to crude oil and natural gas. Through
new technologies we can tap into additional market opportunities.
We conduct our business in accordance with the principles of sustainable
development. In 2003, BASF had sales of approximately $42 billion
and over 87,000 employees worldwide. Further information on BASF
is available on the Internet at www.basf.com.
For more information, contact:
Jack Maurer
BASF
Tel: (973) 245-6072
Cell: (973) 652-3484
E-mail: maurerj1@basf.com
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