| Taylor King selects Micro-Springs™
foam for tight seat upholstery products
‘Springless’ technology from BASF offers more flexibility
in product designs
WYANDOTTE, Mich., December 7, 2004 -- Taylor King, a furniture
manufacturer based in Taylorsville, N.C., introduced two applications
for BASF’s Micro-Springs polyurethane foam at the International
Home Furnishings Market: Fall 2004 in High Point, N.C.
Launched earlier this year, BASF’s Micro-Springs polyurethane
foam could make metal springs in furniture a thing of the past.
The technology behind the foam enables the construction of a one-piece,
drop-in unit that consists of millions of tiny polymer “springs”
that deliver the same performance in comfort, feel and durability
as furniture made with conventional eight-way, hand-tie large metal
spring systems. The difference is that Micro-Springs foam technology
could cost as much as 35 percent less than current traditional furniture
support components, which are typically installed by hand. In addition,
tests have shown that people find the material more comfortable.
The Micro-Springs polyurethane foam will replace the support foundation
on all Taylor King tight seat upholstery products in which hand-tied
springs are not applicable. “Many exposed wood accent chairs
and sofas have a limited cavity for coil springs,” said Del
Starnes, President of Taylor King. “Because the Micro-Springs
foam can be made to any size or thickness, it offers us more flexibility
in our product design.”
Taylor King will also use BASF’s Micro-Springs polyurethane
foam as the interior core of all new premium seat cushion options.
“We’ll combine the Micro-Springs and BASF’s Pluralux®
polyurethane foams with a viscoelastic foam that delivers shape
retention performance jacketed by a down blend to create incredible
seating comfort,” said Starnes. “The Micro-Springs technology
brings together supreme comfort and long-lasting durability no other
foam products have previously accomplished for us.”
“Customers like Taylor King are utilizing BASF’s Micro-Springs
polyurethane foam technologies in many exciting, innovative ways
to create new furniture designs and achieve new levels in comfort
and durability,” said Todd Green, Market Development Manager
for BASF’s Polyurethane Flexible Foams unit in North America.
BASF – The Chemical Company. We don’t make
a lot of the products you buy. We make a lot of the products you
buy better.®
BASF Corporation, headquartered in New Jersey, is the North American
affiliate of BASF AG, Ludwigshafen, Germany. We employ about 11,000
people in North America and had sales of approximately $9 billion
in 2003. For more information about BASF’s North American
operations, or to sign up to receive news releases by e-mail, visit
www.basf.com/usa.
BASF is the world’s leading chemical company. Our goal is
to grow profitably and further increase the value of our company.
We help our customers to be more successful through intelligent
system solutions and high-quality products. BASF’s portfolio
ranges from chemicals, plastics, performance products, agricultural
products and fine chemicals to crude oil and natural gas. Through
new technologies we can tap into additional market opportunities.
We conduct our business in accordance with the principles of sustainable
development. In 2003, BASF had sales of approximately $42 billion.
BASF shares are traded on the stock exchanges in Frankfurt (BAS),
London (BFA), New York (BF), Paris (BA) and Zurich (AN). Further
information on BASF is available on the Internet at www.basf.com.
For more information, contact:
David A. Elliott
BASF
Tel: (734) 324-6148
E-mail: elliotd1@basf.com
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