BASF's
Global Agricultural Products division is a leading supplier
and marketer of herbicides, fungicides and insecticides.
The division's principal products are sold mainly to farmers
who use them to improve crop yields and quality. Based
on the broad experience in R&D, manufacturing, marketing
and sales expertise, the vision of the BASF Agricultural
Products division is to be the world's leading innovator,
optimizing agricultural production, improving nutrition,
and thus enhancing the quality of life for a growing global
population.
VISION
To be the world's leading innovator optimizing
agricultural production,
Improving nutrition and enhancing quality of life.
MISSION
With our highly motivated staff, we deliver
products and services that meet the needs of our customers
and contribute to the sustainability of agriculture.
Broad experience in Research & Development, manufacturing,
marketing and sales expertise, and customer focus make
us the preferred partner.
SLOGAN
Cultivating Innovation. Creating Value.
Agricultural Products - North
America Overview
The BASF Agricultural Products business
in North America markets a range of innovative crop
protection materials and systems that enable growers
to increase their cost-efficiency as well as their crop
yield potential. It also supplies a variety of innovative
weed and pest control products used to solve problems
in turf, ornamental, forestry and public health markets.
Its headquarters are in Research Triangle Park, N.C.
It is a unit of the BASF Global Agricultural Products
Division.
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