BASF NOF Coatings Co., LTD., --
Joint venture of BASF Coatings and NOF Corporation -- started on October 1, 2000
TOKYO, October 9, 2000
-- On October 1, the new 50/50 joint venture company of NOF Corporation (Shibuya-ku,
Tokyo, Japan) and BASF Coatings AG (Muenster, Germany) became operative under
the name BASF NOF Coatings Co., Ltd. With 500 employees, the company is located
in Shinagawa-ku, Tokyo, and comprises all the coatings activities NOF and BASF
have in Japan, covering automotive OEM coatings and refinish, as well as industrial
coatings. The former two joint ventures of NOF and BASF Coatings, namely Nippon
R-M Co., Ltd., which specialized in automotive repair paints, and BASF Nichiyu
Coatings R & D Co., Ltd., which specialized in research and development of
automotive OEM coatings, are to be integrated into the new company and will continue
their reliable customer service. Managed by Osamu Ohe and Manfred Schmale, the
new joint venture will be concerned with manufacturing, sales and marketing, and
research and development.
In
the automotive OEM coatings business, the new joint venture company unites BASF's
experience as a successful systems supplier in all regions outside of Japan with
NOF's expertise in technology and marketing in Japan. The two partners will offer
high-grade, eco-efficient products and services to the automotive industry in
Japan. Through value-added systems for the plants in Japan and those in other
parts of the world, the partners will meet the requirements of Japanese automotive
manufacturers, who increasingly operate globally.
In
the automotive refinish sector, the partners intend to pursue their successful
cooperation, benefiting from the synergies that arise from closer links to the
automotive OEM coatings business. In industrial coatings as well, the new company
will offer greater benefits to Japanese customers by combining the leading-edge
technology developed by BASF in Europe with the technology NOF has developed for
the Japanese market.
"This
joint venture will make BASF the first western paint manufacturer to operate production
facilities in Japan, and this also makes us the first real global player in the
coatings industry," says Klaus Peter Loebbe, Head of the BASF Group's Coatings
Division and President and CEO of BASF Coatings AG. "NOF and BASF will boost
their international competitive position through this joint venture," points
out Masayasu Uno, NOF's President and CEO.
BASF
and Coatings BASF is a return-focused global company generating long-term growth
and profitability from its activities in chemicals, health and nutrition, and
oil and gas. The company's product range includes high-value chemicals, plastics,
dyestuffs, dispersions, automobile and industrial coatings, crop protection products,
pharmaceuticals, fine chemicals, crude oil and natural gas. BASF's approach to
integration, known in German as "Verbund", is one of the company's particular
strengths and provides a unique competitive advantage. With sales in 1999 of 29.5
billion euros (US$29 billion) and a workforce of 105,000 employees, BASF is one
of the world's top chemical companies. BASF's internet address is www.basf.com
The
global Coatings Division of the BASF Group achieved, with about 10,000 employees,
world sales close to 2 billion euros (about US$2 billion) in 1999, with more than
50 percent coming from outside Europe. The North and South America are the other
major markets. However, BASF Coatings is also active in the Asia/Pacific region,
for example with affiliates in Australia, China, India, Japan, and the Philippines.
In the coatings segment,
BASF develops, produces and markets a high-quality range of innovative automotive
OEM coatings, automotive refinishes and industrial coatings as well as the processes
needed to apply them. In this business, eco-efficient powder coatings, water-based,
high-solids and radiation-curable coatings play a special part. In Brazil, the
company has been successful in the decorative paints market for years and is now
holding the leading position. The internet address of BASF Coatings is www.basf-coatings.de
NOF
Corporation
NOF Corporation
is one of the leading chemical companies in Japan with diversified lines, such
as processed oil and fats, paints and explosive propellants, actively engaged
in OEM coatings and ship paints, foodstuffs incl. margarine and shortening etc.
With sales in 1998 of 813 million euros (US$800 million; Yen 118 billion) and
a workforce of 2,153, NOF established a new division for the development and marketing
of high value-added products, advancing in functional films, phosphoric-related
chemicals, optical and biocompatible resins, diagnostic reagents as well as antireflection
film. This new area will further strengthen the company's earning power.
Note
to editors:
The address of the new joint venture company is:
BASF NOF Coatings
Co., Ltd.
1-6-3, Osaki, Shinagawa-ku, Tokyo 141-0032
Japan
Tel.: (+81)-3-5436-1261
Fax:
(+81)-3-5436-1262
Your
North American-based contact for inquiries is:
David A. Elliott
BASF Corporation
Tel.:
(+1)-248-948-2067
Fax: (+1)-248-948-2101