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BASF ULTRA-Cool® proven eco-efficient
Product rates very high in eco-efficiency analysis

SOUTHFIELD, MI, October 3, 2007 – BASF Corporation today announced that it has evaluated its ULTRA-Cool metal roofing technology in a steep slope roofing eco-efficiency analysis (EEA) to prove eco-efficiency claims. The results of this analysis showed that metal roofing coated with ULTRA-Cool technology scored a higher eco-efficiency rating than all other substrates evaluated: black asphalt, architectural composite shingle, coated metal, clay and concrete.

To substantiate the ULTRA-Cool EEA, BASF verified the results in two different ways by third party experts. TϋV, the German technical monitoring association, verified BASF’s EEA methodology. David Shonnard, professor, Department of Chemical Engineering, Michigan Technological University, verified BASF’s EEA results.

Using ULTRA-Cool coating technology on metal roofing improves the energy efficiency of a home or building; reduces greenhouse gas emissions and fossil fuel consumption; lowers acid rain potential, smog creation and overall raw material consumption; improves recyclability; and provides preferred land use patterns.

“The eco-efficiency analysis and verified high rating of BASF’s ULTRA-Cool coating for metal roofs proves the claims we’ve made about the technology’s eco-efficiency benefits since we introduced it in 2001,” said Tom McKay, market development manager for BASF Industrial Coatings Solutions.

BASF’s EEA is a tool that allows architects or building designers to understand the relationship between their material selection and the overall impact those materials will have on the environment. In essence, an EEA can be used to help achieve a true high performance building (low cost to build, low cost to operate, mindful of environmental impact).

“At BASF, we want to shape a sustainable future for our stakeholders,” said Chris Bradlee, BASF Product Stewardship. “This eco-efficiency analysis is an example of that – we want building designers to be knowledgeable about not only the overall cost of their buildings, but the environmental impact as well.”

The methodology for BASF’s EEA also has a strong link to LEED, specifically regarding the categories of energy efficiency and material selection. In addition, builders may receive LEED innovation credits for performing a proper life cycle analysis.

BASF’s EEA methodology evaluates the cost and environmental burden of building and construction products over their life-cycle (production, use and disposal). BASF is currently performing an EEA for low slope roofing applications; the results of which will be available in the second quarter of 2008.

To learn more about BASF’s ULTRA-Cool coatings or eco-efficiency analysis, please contact Tom McKay at 248-948-2344.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com.


For more information, contact:
Sue Jaszkowski
BASF Corporation
Tel: (734) 324-6180
E-mail: susan.jaszkowski@basf.com


 
 
     
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