SOUTHFIELD, MI, October 3, 2007 – BASF Corporation today announced that it
has evaluated its ULTRA-Cool metal roofing technology in a steep slope roofing
eco-efficiency analysis (EEA) to prove eco-efficiency claims. The results of
this analysis showed that metal roofing coated with ULTRA-Cool technology
scored a higher eco-efficiency rating than all other substrates evaluated:
black asphalt, architectural composite shingle, coated metal, clay and
concrete.
To substantiate the ULTRA-Cool EEA, BASF verified the results in two
different ways by third party experts. TϋV, the German technical monitoring
association, verified BASF’s EEA methodology. David Shonnard, professor,
Department of Chemical Engineering, Michigan Technological University, verified
BASF’s EEA results.
Using ULTRA-Cool coating technology on metal roofing improves the energy
efficiency of a home or building; reduces greenhouse gas emissions and fossil
fuel consumption; lowers acid rain potential, smog creation and overall raw
material consumption; improves recyclability; and provides preferred land use
patterns.
“The eco-efficiency analysis and verified high rating of BASF’s ULTRA-Cool
coating for metal roofs proves the claims we’ve made about the technology’s
eco-efficiency benefits since we introduced it in 2001,” said Tom McKay, market
development manager for BASF Industrial Coatings Solutions.
BASF’s EEA is a tool that allows architects or building designers to
understand the relationship between their material selection and the overall
impact those materials will have on the environment. In essence, an EEA can be
used to help achieve a true high performance building (low cost to build, low
cost to operate, mindful of environmental impact).
“At BASF, we want to shape a sustainable future for our stakeholders,” said
Chris Bradlee, BASF Product Stewardship. “This eco-efficiency analysis is an
example of that – we want building designers to be knowledgeable about not only
the overall cost of their buildings, but the environmental impact as well.”
The methodology for BASF’s EEA also has a strong link to LEED, specifically
regarding the categories of energy efficiency and material selection. In
addition, builders may receive LEED innovation credits for performing a proper
life cycle analysis.
BASF’s EEA methodology evaluates the cost and environmental burden of
building and construction products over their life-cycle (production, use and
disposal). BASF is currently performing an EEA for low slope roofing
applications; the results of which will be available in the second quarter of
2008.
To learn more about BASF’s ULTRA-Cool coatings or eco-efficiency analysis,
please contact Tom McKay at 248-948-2344.
BASF - The Chemical Company. We don't make a lot of the products you
buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in New Jersey, is the North American
affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in
North America and had sales of approximately $14.3 billion in 2006. For more
information about BASF’s North American operations, or to sign up to receive
news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics, performance products, agricultural
products and fine chemicals to crude oil and natural gas. As a reliable partner
to virtually all industries, BASF’s high-value products and intelligent system
solutions help its customers to be more successful. BASF develops new
technologies and uses them to meet the challenges of the future and open up
additional market opportunities. It combines economic success with
environmental protection and social responsibility, thus contributing to a
better future. BASF has approximately 95,000 employees and posted sales of
€52.6 billion (approximately $66.1 billion) in 2006. Further information
on BASF is available on the Internet at www.basf.com.