FLORHAM PARK, NJ, May 2, 2008 -- BASF will feature ultraviolet (UV) light stabilizers and effect pigments at the Society of Plastics Engineers’ Annual Technical Conference (SPE-ANTEC), May 4-8, at the Midwest Airlines Center and Milwaukee Hilton City Center Hotel, Milwaukee, Wisconsin.

Visitors to the BASF exhibit will see technologies and materials that offer high value, long-term performance, vibrant colors and eye-catching special effects for a variety of plastics applications, including:

• Uvinul® 5050 H ultraviolet (UV) light stabilizers with outstanding long-term stability that is especially effective in the development of polyolefin films,
• Uvinul® S-Pack UV light absorbers that protect sensitive ingredients against ultraviolet rays,
• Firemist® Colormotion color shifting pigments that bring products to life with brilliant color and glittering effects that move across the color spectrum with changes in the viewing angle,
• Firemist® effect pigments that can be used to impart luster, opalescence, pearlescence and other unique characteristics,
• Lumina® mica-based effect pigments that create multi-optical effects when combined with other effect or color pigments,
• Mearlite® pigments for liquid metal looks that offer highly reflective metallic brilliance, achieve the look without using metals, and have a smooth polished finish, and,
• Black Olive™ - black, mica-based effect pigment with champagne undertones that can be used to shade neutral colors or add a bright face to dark coatings.

BASF Performance Chemicals – always one idea ahead!
The product range of BASF’s Coating & Plastic Chemicals business unit includes organic and inorganic pigments, effect pigments, pigments for heat management, pigment preparations and dyes, resins, light stabilizers and process chemicals, as well as specific masterbatches. We are one of the world’s leading manufacturers and suppliers in these fields. Further information on our products may be found at: www.basf.com/pigment, and www.basf.com/lightstabilizers.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.