FLORHAM PARK, NJ, June 9, 2008 -- Effective June 15, 2008, BASF Corporation will increase prices for all cosmetic polymers by 30 percent, or as contracts allow.  Products affected are grades of Luviflex®, Luviform®, Luvigel®, Luvimer®, Luviquat®, Luviset®, Luviskol® and Ultrahold®.

As raw material and energy prices have risen considerably, BASF is required to increase the prices of its products.

Personal Care Ingredients

Our assortment of personal care ingredients comprises UV filters, active ingredients,
cosmetic polymers, surfactants and effect pigments. With that range of high quality products
we are the partner of personal care industry in the areas of hair care, skin and sun care, oral care, body wash and shampoo and color cosmetics.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.