RESEARCH TRIANGLE PARK, NC, July 23, 2008 – Prowl H20 herbicide, from BASF, offers exceptional convenience, performance and crop safety benefits - including no odor, reduced staining, storage flexibility and lower user rates. To celebrate the enhanced performance of Prowl H20 BASF launched a campaign in which tree fruit, tree nut and grape growers could share their Prowl H20 success stories with BASF and growers via photo/video or essay entries. Two winning entries were selected, one from each category, and each will be awarded an Arctic Cat Prowler UTV and trailer.    

“With abundant contest entries, we had a very difficult decision to make,” said Jon Sweat, Prowl H2O Market Manager with BASF. “Each entry was creative, unique and highlighted the exceptional benefits that Prowl H20 herbicide offers tree fruit, nut and grape growers.” 

The winning entries were submitted by LaMora Farms in Webster, NY, and David Gilcrest in Visalia, CA.  LaMora Farms submitted an essay highlighting their use of Prowl H20 to control increasing weed pressure that was stifling apple tree growth and compromising fruit size at harvest. After applying Prowl H20 to their apple orchard, the LaMora's noted outstanding weed control.

“The results were amazing – we couldn’t believe how well Prowl H20 controlled our tough grass and broadleaf problem and how long it kept the weeds at bay,” said Lindsay and Early LaMora in their entry. 

David Gilcrest, a grower, pest control advisor (PCA) and commercial applicator submitted a video entry highlighting the use of Prowl H20 on his farm. With enhanced residual control, Prowl H20 users make less applications.

“The most important thing with a residual control herbicide is not having to come back and reapply,” said Gilcrest in his entry. “Prowl H20 is helping me in combating weed resistance. With more and more glyphosate resistant crops being planted, Prowl is proving to be an invaluable tool.”

"The response to the Prowl Evolution contest has been fantastic, with entries from growers in a number of different regions, but the unifying theme has been outstanding control," said Sweat. "This contest provided a unique way for our growers to become a part of the BASF Prowl family. We thank everyone who participated."

The Arctic Cat Prowler UTV, complete with a Prowl H20 herbicide vehicle skin wrap, will be awarded to the winners later this month. To view the winning entries, visit www.prowlevolution.com.

Prowl H20 is labeled for use on numerous other crops including alfalfa; bearing fruit and nut trees; carrots and carrots grown for seed production; corn; cotton; edible beans; garlic; grain sorghum; lentils and peas; mint; onions and shallots; peanuts; potatoes; rice; soybeans; sugarcane; sunflowers and no-till sunflowers; tobacco and wheat.

For more information about Prowl H2O herbicide and other BASF crop protection products, visit www.agproducts.basf.com.

With sales of €3,137 million in 2007, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com

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APN: 08-10-195-0010