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In North America, BASF’s businesses and milestones
reflect the application of this philosophy. Verbund
provides competitive advantages because it represents
more than simple integration. It represents entire
interlocking value chains, from chemical building
blocks produced primarily for BASF use to cyclically
resilient specialty and fine chemicals that offer
higher returns.
BASF’s investments and acquisitions highlight
more than market opportunities; they also demonstrate
the expansion of value chains, a key concept for understanding
Verbund. Value chains, capital investments and management’s
approach to market opportunities together enhance
BASF’s overall returns, serve customers and
consistently make high-quality products…better.
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