A Message from Frank Bergonzi

You're going to find it easier than ever to buy from BASF. We want to be your primary supplier of choice and we're working hard to earn more of your business. Welcome to the new BASF Chemical Distribution Channel.

Many of you know me personally from my years in distribution management. I've seen the business from many sides and I know what you're looking for-quality, service, selection, and value. BASF wants you to be able to order more of our products easier and faster than ever before.

We're implementing what I call "a harmonized approach"-bringing the impressive product selection, that only the world's largest chemical company can provide, together with the convenience of our WorldAccount eCommerce platform. One channel for online ordering with access to multiple businesses.

This simply means one thing: We're making it easier for you to do business with BASF, the leading source for chemicals. Allow us to grow our business with you.

At your service,
Frank P. Bergonzi
Director, Distribution Program Management
BASF Corporation
Chemicals