Backstage Pass video


Backstage Pass to Care Creations — a behind the scenes journey to beauty concepts using BASF’s latest formulations and ingredients. This unique concept is based on extensive research that revealed top trends consumers will see in 2015.


Care Creations — Inspired by Life


This year, we introduce the next level of the Care Creations brand that takes a deeper look at the unique insights driven by consumer behavior. Our focus will shift towards the observation of consumer needs and desires by analyzing market research data and using the science base to transform them into real-life innovative products. The brand concept, focuses on these different consumer lifestyles resulting in solutions that meet the myriad needs. Fore more information, visit the Care Creations website at

Innovadex users can view Get the Look 2.0, the virtual makeover application from BASF.
Get the Look 2.0


Care Creations
Discover more about Care Creations. Click here