|Backstage Pass to Care
Creations — a behind the
scenes journey to beauty concepts
using BASF’s latest
formulations and ingredients. This
unique concept is based on extensive
research that revealed top trends
consumers will see in 2015.
Care Creations — Inspired by Life
This year, we introduce the next level of the Care Creations brand that takes a deeper look at the unique insights driven by consumer behavior. Our focus will shift towards the observation of consumer needs and desires by analyzing market research data and using the science base to transform them into real-life innovative products. The brand concept, focuses on these different consumer lifestyles resulting in solutions that meet the myriad needs. Fore more information, visit the Care Creations website at http://www.carecreations.basf.com.