Developing strategies in a changing world
Products, industries, technology, strategy, and new business – our marketing division. Just as diverse as BASF.
As the world’s leading chemical company, BASF produces an incredible variety of products for a wide range of consumer industries - for example the automotive, construction and food industries.
Of course, this offers a vast number of opportunities for marketing professionals. Our marketing teams act as a link between BASF and the global market, with its ever-changing demands. Reacting to these changes quickly and efficiently requires market transparency. In marketing, you are responsible for product and industry segments and will consolidate BASF’s global market leadership in close collaboration with our sales teams in the business units.
As a university graduate you have the chance to join the company directly in a position of responsibility. From the very start, you will take on responsibility for the tasks, products, and projects assigned to you.
You will be supported by experienced colleagues, training 'on-the-job' and other measures that will give you an easy start with us.
Once you apply to us, we organize an interview day for you where you will have several one-on-one conversations with marketing experts and managers – this is the best way of finding out if the chemistry between us is right.
You have already successfully completed your university studies in business, economics, business engineering or business chemistry.
Since you as a marketing specialist always have to keep an eye on the ever-changing markets and customer needs, you are driven by innovation, act and think entrepreneurially and orientate yourself at all times to the needs of the customer.
You enjoy working in a team and are fluent in English.
We offer the following opportunities in the area of marketing:
- In product management you are responsible for managing the sales, turnover and results of a product portfolio.
- In industrial or segment marketing you will develop an in-depth marketing understanding for a sector or application segment.
- In technical marketing you will act as an interface between the customer and product development.
- In strategic marketing you will be responsible for the design, coordination and delivery of marketing strategies for the profitable and sustainable positioning of the respective business areas.
As well as planning and implementing the marketing mix, product management is also responsible for conducting customer and competitor analyses.
In industrial or segment marketing, you will develop solutions tailored to the industry segment and market these to customers and other important market players.
In technical marketing, your tasks will include identifying customer demands and outlining the product requirements of domestic and international markets.
In strategic marketing, you oversee the implementation of strategies at BASF’s various business units.
BASF offers you many different career development opportunities, whether you want to become an expert in your specialist area, take on a general role or want to find out more about various functional areas within BASF – we can support and promote you along every step of these development paths. Thanks to the large number of business units, functional divisions and competence centers, all options are open to you.