Sustentabilidad
Suvinil Painters Platform
Suvinil is the BASF leading premium brand for decorative paints in Brazil. The brand´s business strategy is based on strong customer relationships, innovation and focus on varoius stakeholders such as painters.
In partnership with Fundação Espaço ECO® BASF provides a unique training course to prepare painters to become distinguished entrepreneurs sensitive to sustainability issues.
Additionally, BASF developed a platform to connect end consumers and painters. The project gives painters access to professional training, thus also contributing to decrease labor accidents.
Find more information here.
Achievement:
- In the first year of implementation about 1,000 painters used the Vitrine Suvinil platform.
- The goal is to achieve 2,500 in three years and to measure the social impact of the project.