It’s a Piece of Cake!

Reduce binder content and improve performance with Solution 6.5

Chef holding delicious berry cheesecake, closeup; Shutterstock ID 714513175; PO: 2564380; Job: job; Client: BASF SE; Other: other

What does paint have to do with cheesecake?

To make a nice cheesecake, you need different ingredients such as flour, sugar, vanilla extract and cream cheese.

But can a bakery use less cream cheese (highest cost impact) to bake a tastier cheesecake? 

The same applies to paint formulation –

You need water, pigments and fillers, binder and additives to produce paints. Binder has the highest cost impact in a formulation. If paint manufacturers can use less binder for their paint and in the meantime, enhance paint performance, they will be able to sell a better product at higher margin.

 

And BASF makes it possible with Solution 6.5! 

paint-formulation.jpg

Solution 6.5 = Cost-efficiency + Innovation

BASF’s latest “Costovative” Solution 6.5 is a cost-efficient and innovative package with the right binder and additives contents. It minimizes paint formulation costs by reducing binder dosage from roughly 10% to 6.5%, and TiO2 is as low as 2.5%. Meanwhile, it enhances the performance of the paints with higher opacity, superior scrub resistance and it’s APEO free. 

Solution-6-5.jpg

Solution 6.5 is developed with the latest technology with ideal monomer ratios, advanced cross-linking and optimized particle size.

Features:

  • Acrylic-styrene gives excellent water and efflorescence resistance
  • Excellent binding power
  • Imparts film strength and better interaction with pigments
  • Compatible with Asian pigments and extenders
  • APEO free to fulfil basic environmental requirements   
Solution-6-5-ABCD.jpg

Start using Solution 6.5 now and make your paints more profitable with better performance! 

affortable.jpg

Contact Us

By providing any personal information to us, you are consenting to the data privacy statement below.

 

Data privacy statement

The data supplied voluntarily by you will be stored and processed by us using IT systems. We will only use your data to reply to your request. We will save your personal data only as long as necessary to answer your question. Your personal data might be passed on to our affiliated companies or third parties, located locally or overseas. If you register for a newsletter, you can unsubscribe at any time. You will find the unsubscribe link at the end of each newsletter you receive. If you have any questions about this statement or if you would like to update or correct your personal data, please contact us at BASF East Asia Regional Headquarters Ltd., 45/F Jardine House, No 1 Connaught Place, Hong Kong, Attention: Corporate Affairs Department.

An error occurred while submitting this form. Error Code: