BASF sponsors Repairer Driven Education Series at SEMA

SOUTHFIELD, MI, September 15, 2016 — For the seventh consecutive year, BASF Automotive Refinish is a Masters + OEM Level Sponsor of the Repairer Driven Education (RDE) Series at the Specialty Equipment Market Association (SEMA) conference.

“BASF has always placed a clear emphasis on the role education plays in elevating our industry,” said Aaron Schulenburg, Executive Director of the Society of Collision Repair Specialists (SCRS), which hosts the conference. “When RDE was launched in 2010, BASF was the first company to commit their support. We couldn’t be more pleased to have their involvement year after year.”

The Masters + OEM Summit Level Sponsor of the RDE series includes sponsorship of each of the nearly 30 RDE classes during SEMA and the OEM Summit on Thursday, November 3, in Las Vegas.

BASF Strategic Initiatives, Business Solutions Leader, Tom Hoerner will lead the RDE class Scheduling and Workflow Solutions on Friday, November 4. The class focuses on the scheduling process and how balancing vehicle intake affects work in process, cycle time and touch time.

BASF also will have a display at the SEMA expo in Central Hall, Racing & Performance, booth #20367.

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us.
 
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.

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