Who we are

Pierre Couture

Pierre Couture was appointed Field Quality & Applications Manager, Construction North America - Performance Materials, on January 3, 2017. He is a member of the Canadian Leadership Team, as well as the Performance Materials Construction Senior Leadership Team for North America.

In this role, he serves as the administrative head for Performance Materials Canada and leads the field application quality and product warranty programs for construction in North America. Since joining BASF Canada in 1985, Pierre has served the company in a variety of roles including Sr. Technical Sales Representative, National Sales and Marketing Manager, and Business Manager for Polyurethanes.