It’s a Piece of Cake!
Reduce binder content and improve performance with Solution 6.5
What does paint have to do with cheesecake?
To make a nice cheesecake, you need different ingredients such as flour, sugar, vanilla extract and cream cheese.
But can a bakery use less cream cheese (highest cost impact) to bake a tastier cheesecake?
The same applies to paint formulation –
You need water, pigments and fillers, binder and additives to produce paints. Binder has the highest cost impact in a formulation. If paint manufacturers can use less binder for their paint and in the meantime, enhance paint performance, they will be able to sell a better product at higher margin.
And BASF makes it possible with Solution 6.5!
Solution 6.5 = Cost-efficiency + Innovation
BASF’s latest “Costovative” Solution 6.5 is a cost-efficient and innovative package with the right binder and additives contents. It minimizes paint formulation costs by reducing binder dosage from roughly 10% to 6.5%, and TiO2 is as low as 2.5%. Meanwhile, it enhances the performance of the paints with higher opacity, superior scrub resistance and it’s APEO free.
Solution 6.5 is developed with the latest technology with ideal monomer ratios, advanced cross-linking and optimized particle size.
Start using Solution 6.5 now and make your paints more profitable with better performance!