BASF New Business GmbH

BASF New Business GmbH identifies and develops future business areas.

future sign

As a wholly owned subsidiary of BASF SE, it is BASF New Business GmbH's mission to develop new business fields outside BASF Group's existing portfolio. It follows long-term trends and innovative topics in industry and society as well as new future markets, analyses their growth potential, and examines whether possible new business fields are suited to BASF operations. The subsidiary then transforms suitable topic areas into a new business field for BASF.

In doing so, BASF New Business GmbH focuses on new chemistry-based materials, technologies and system solutions, thus driving technological progress by developing new products on an enduring basis.

BASF New Business works in close collaboration with BASF's global research programs and corporate divisions to evaluate technology and markets. It also cooperates with research institutions, universities, start-up enterprises, and industrial partners.

There are four operational areas at BASF New Business:

  • As an employee in the Industry Foresight Team you will identify and analyze search fields for new business opportunities in new markets for BASF.
  • The mission of the globally operative Scouting & Evaluation Team is to further develop and evaluate new business ideas identified by the Industry Foresight Unit.
  • The New Business Incubation Team systematically further develops the business ideas and plans adopted by the Scouting & Evaluation Team to achieve a viable proof of concept and also implements the market launch strategy as a project manager.
  • As an employee in the Business Expansion Team, you will create new business fields through marketing, sales and technological duties.

The globally active team impresses due to their entrepreneurial insight and technical, scientific, and business management experience.

You are also required to have a broad understanding of markets and customer needs if you wish to work in the Industry Foresight Team.

New Business Scouts have the necessary experience to lead global, interdisciplinary teams and carry out project management. They are also communicative and open to innovation. As an employee in the New Business Incubation Team, you will build up new business fields in your role as an entrepreneur.

Specialists in organic electronics or the electrical power value creation chain hold marketing, sales and technology positions in the Business Expansion Team. You will combine your expertise with your industry and technology know-how.