August 2, 2018
BASF has convinced expert panels with the vivid communication of sustainable construction projects: The sustainability campaign “Quantified Sustainable Benefits” of the BASF brand Master Builders Solutions about the application of eco-efficient construction materials won a Gold Award at Deutscher Preis für Onlinekommunikation 2018 in the category “Microsite” as well as three Silver Awards at Best of Content Marketing Award 2018 in the categories “B2B Campaign”, “B2B Crossmedia”, and “B2B Microsite”.
The jury especially acknowledged the approach of objective measurability of the sustainable construction projects. The results are quantifiable and measured by certified tools like the Life-Cycle-Analyzer (LCA) for concrete or the Eco-Efficiency Analysis. Further, the BASF communicators managed to illustrate the application of eco-efficient construction materials in practical applications on their microsite. “We are very proud of this success”, says Philipp Kley, Senior Vice President Construction Chemicals Europe at BASF. “The focus of the campaign is on customer success stories from all over Europe showing how advanced chemistry from Master Builders Solutions can solve essential day-to-day challenges of our customers, leading to better performance, lower cost and footprint reductions.” The innovative projects can be found on the award-winning microsite at www.sustainability.master-builders-solutions.basf.com.