Management Consulting
Management Consulting

Our competencies 

Our team advises the BASF management on strategic topics in the areas of marketing and sales, innovation, organizational design and change excellence. We also support acquisitions and divestments through strategic consulting and professional project management. We work across all business units of BASF. From the sole of the Adidas Boost athletic shoe to lightweight components for many vehicles, refrigerator seals, cell phone displays or crop protection products to contribute to food security – in practically every area of our lives, BASF makes an invisible contribution with visible results.

To meet our clients’ challenges in the best possible way, consultants from the various groups work together on our projects in teams composed according to specific needs.

BASF Management Consulting


Growth & Innovation Excellence


A dynamic market environment requires ongoing adjustment or even development of new strategies and business models – especially in the context of advancing digitization or with the goal of improved sustainability. The Growth & Innovation Excellence group develops strategies on the basis of detailed market and ecosystem analyses and with a clear customer focus. In particular, the subject of innovation in the areas of products, processes and with regard to digital business models plays a key role in ensuring the growth of the business and making certain BASF sets itself apart, now and into the future.

For an example from the Growth & Innovation Excellence group, please click here.

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