As the world’s population continues to grow, farmers face the challenge of increasing their crop yields with limited resources. We offer innovative solutions combined with practical, down-to-earth advice, so that our customers can produce more – and more nutritious – food as efficiently as possible. We are committed to the responsible use of our products and the preservation of a healthy environment, while investing in our development pipeline to expand our portfolio of integrated solutions.
Sales by region 2017 (location of customer)
|Region||Sales in %|
|South America, Africa, Middle East||20%||4|
Sales by direct customer industry 2017
|Direct customer industry||Sales in %|
1 Aquaculture, forestry, home and garden, industrial weed control, ornamentals, public health, turf, urban pest control
BASF conducts pioneering research to find new active ingredients in the fight against fungal diseases. For years, our products have been setting new standards in this area.
Herbicides protect crops from weeds that cause damage by competing for nutrients, water and sunlight. Our product portfolio includes:
Insecticides protect crops from insects that cause damage by eating parts of plants or sucking their juices and transmitting dangerous viruses.
Functional Crop Care solutions improve plant growth, protect seeds, help control pests and diseases, and help plants use nutrients such as nitrogen more efficiently. Our product portfolio includes:
Our well-stocked innovation pipeline comprises products with a launch date between 2017 and 2027. With a peak sales potential of €3.5 billion, the pipeline includes innovations from all business areas. The first market launches of Revysol®, our new fungicide, are scheduled for the 2019 growing season following registration with the relevant authorities. A new herbicide with a unique mode of action to control key weeds in cereal should come on the market in 2019. The new insecticide Inscalis® to combat piercing-sucking pests is being launched in 2018. Another new insecticide, Broflanilide, which helps farmers control chewing insects like potato beetles and caterpillars in specialty and field crops, should be on the market from 2020. In Functional Crop Care, Velondis®, a biological fungicide for seed treatment, is being introduced onto the market in 2018. Further growth drivers are:
(from 2015 onward)
|Functional Crop Care||Capacity expansion in Europe||2015|
|New seed solutions technology and biologicals R&D center in Europe||2016|
|Capacity expansion in Europe||2017|
|Capacity expansion in North America||2017|
|Inscalis®||New production capacity in Europe||2017|
|Revysol®||New production capacity in North America||2018|
|Xemium®||Capacity expansion in Europe||2016|
|Dicamba||Capacity expansion in North America||2016|
|Kixor®||Capacity expansion in North America||2015|
|DMTA||Capacity expansion in North America||2016|
|Formulation capacities||Expansion of existing plants in Europe||2016|
|Expansion of existing plants in North America||2018|
|Infrastructure and R&D measures||Expansion and upgrade of R&D, active ingredients and formulation capacities in North America and Europe||2018|
|Digital farming||Acquisition of ZedX Inc., United States||2017|
|Crop protection/seeds||Agreed acquisition of crop protection and seeds businesses and assets from Bayer||2018|
Maglis® is our brand for digital products that provide personalized agronomic knowledge for better-informed decisions linked to our core crop protection product portfolio. BASF offers several digital tools for farmers and distribution partners, as well as BASF’s own sales force worldwide. The portfolio includes, for example, the Maglis Customer Navigator which provides farmers with more convenient decision support and reduces the complexity in managing crop protection product selection and purchasing activities.