Care Chemicals

BASF’s Care Chemicals division is a globally leading supplier to the cosmetics, detergent and cleaner industries. We also offer solutions for technical applications and for crop protection and plant nutrition. Together with our customers, we create innovative solutions to meet the current and future needs of society more sustainably. We contribute to the longterm success of our customers’ brands with a broad range of products and concepts via our global network of production and development sites.

Sales by region 2020 (location of customer)


Sales by direct customer industry 2020


Personal care

We offer high-quality, added-value ingredients for the personal care industry. Our focus on consumer trends and our ability to innovate and bring new products rapidly to market contribute strongly to the success of our customers. We take into consideration the entire value chain in order to develop sustainable solutions. The personal care product range includes surfactants and emulsifiers, polymers, emollients, cosmetic active ingredients and UV filters.

Our business approach draws its inspiration for products and concepts from consumers and society. This is exemplified by our Care Creations® brand which clearly expresses our strengths of scientific excellence, market knowledge and agility, making BASF’s personal care business a valued partner for the industry.

Home care and industrial & institutional cleaning

We develop, produce and market a wide range of ingredients for detergents and cleaning solutions worldwide. As the innovation leader in this market, we offer choices to our customers and provide the best-possible solutions to successfully cater to today’s and tomorrow’s market needs and changing regulatory requirements. Our strong R&D base and in-depth market and application expertise set us apart from the competition and make us the partner of choice for formulators of efficient, convenient, sustainable and safe- to-use detergents and other cleaning products. Our portfolio, which is constantly being further developed, includes surfactants, enzymes, water-soluble polymers, chelating agents, biocides, optical effect products, stabilizers and methane sulfonic acid.

Industrial formulators

We develop and commercialize a broad portfolio of processing aids, differentiating additives and surface-active building blocks for a wide range of industrial applications and further downstream processing. With our formulation know-how and understanding of the physicochemical properties of our products, we enable customer- specific solutions. In addition, we market an extensive portfolio of performance enhancers to crop protection and plant nutrition specialists. Our product portfolio includes dispersants, emulsifiers, surface modifiers, solvents, chelating agents, biocides, micronutrients and methane sulfonic acid.

We are a leading supplier globally for the personal care and home care industries.

  • Personal care: Ashland, Clariant, Croda, DSM, Evonik, Nouryon, Solvay
  • Home care and industrial & institutional cleaning: Dow, DuPont, IFF, Nouryon, Novozymes
  • Industrial formulators: Clariant, Sasol, Solvay

We are committed to delivering innovative and sustainable products and solutions in close collaboration with customers in our core markets, with a strong focus on bio-based and biodegradable ingredients. With process innovation in our core technologies, we target continuous capacity and yield improvement to ensure competitiveness and shrink carbon footprints to support the decarbonization of our customers. We systematically identify and establish new technologies to best support our customers in driving innovation for end consumers.

(from 2018 onward)

Product group Description Year
Alkoxylates Gradual capacity expansion in Antwerp, Belgium 2018–2022
  Capacity expansion in Jinshan, China 2020
Alkyl polyglucosides Capacity expansion in Cincinnati, Ohio and Jinshan, China 2018–2019
Silicates Plant modernization in Düsseldorf-Holthausen, Germany 2019
Polyacrylates Capacity expansion in Ludwigshafen, Germany 2019
Pearlizers and opacifiers Capacity expansion in Mauldin, South Carolina 2020
Methane sulfonic acid Capacity expansion in Ludwigshafen, Germany 2021
Optical brighteners Capacity expansion in Monthey, Switzerland 2022
UV filters Capacity expansion in Kaohsiung, Taiwan 2022

(from 2018 onward)

Product group Description Year
Divestiture of oleochemical surfactants business in Mexico, including production site in Ecatepec, Mexico 2018
Divestiture of anionic surfactants business in Kankakee, Illinois 2021
Optical brighteners Divestiture of stilbene-based optical brightening agents in Ankleshwar, India 2019

(thousand metric tons per year)

Product group Location Capacity1
Chelating agents Europe, North America, South America 170
Methane sulfonic acid Europe 30
Non-ionic surfactants Europe, North America, Asia Pacific 635
Anionic surfactants Europe, North America, South America, Asia Pacific 600

1 All capacities (including joint ventures) included at 100%


Tough on stains and gentle to the environment

Enzymes are essential ingredients in modern detergent formulations and help to meet consumer needs for products that are tough on stains and gentle to the environment. The innovative combination of Lavergy® C Bright 100 L with selective ingredients from BASF creates a powerful performance-differentiated solution that keeps clothes from turning gray even after multiple washes. This sustainable one-fits-all solution is suitable for use with many types of fabric – whether whites or colors, cotton or synthetic fibers. Lavergy® C Bright 100 L is also certified according to the standards of various ecolabeling systems including EU Ecolabel and Blue Angel.

Last Update June 8, 2021