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Trade News  |  March 27, 2018
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Joint News Release

BASF Joins TNO and Wageningen University & Research Consortium to Collaborate on Personalized Nutrition

The Hague, Netherlands / Ludwigshafen, Germany, March 27, 2018 – BASF is the latest member to join the Personalized Nutrition & Health consortium founded by TNO and Wageningen University & Research. The consortium researches the capabilities needed to enable personalized nutrition and health advice on a large scale. BASF will contribute to the consortium’s research fields with its health ingredients brand, Newtrition®, and use its scientific capabilities on optimized micronutrient intake for improvement of health and prevention of diseases along all stages of life. This presents an opportunity for Newtrition to collaborate with partners in the industry to bring personalized solutions to the market.

 

Fostering an ecosystem to advance personalized nutrition
The consortium takes an integrated approach that involves partners across the value chain working closely together to arrive at tailored, scientifically grounded marketable solutions. Personalized nutrition and health advice helps people make optimized choices, that suit their body’s needs, personality and social environment. Newtrition is continuously expanding its footprint with ecosystems that can drive the growth of the market and deliver the right nutrients to the right people at the right time.

“This collaboration is a key milestone in our commitment to shape the future with ecosystems that foster the progress of personalized nutrition and health.” said François Scheffler, Head of BASF Global Human Nutrition. “We are passionate about developing innovations that can enable each one of us to reach our full potential with science-based choices underpinned by personal needs.”

 

Leveraging research to drive consumer innovations
Over the coming years the consortium aims to place in the hands of its members the technology, knowledge and insights that can guide the development of ground-breaking, personalized products and services. Newtrition is keen to collaborate in projects that advance research on personalized nutrition and aims to bring science-driven solutions to the commercial markets. The consortium is the ideal platform for translating expertise in diagnostics, digital health advice and physical product intervention into compelling products for consumers.

“We welcome BASF to our international research consortium,” says Dr. Peter van Dijken, Managing Director TNO "Healthy Living". “Their worldwide presence and focus on science based advice suits us very well.”

Dr. Raoul Bino, Managing Director, Agrotechnology & Food Science Groups, Wageningen University & Research added “We believe that personalized nutrition can guide people towards healthy behavioral patterns. It has enormous potential for preventing and possibly even curing non-communicable diseases and other lifestyle disorders.”

BASF, one of the market leaders in the human nutrition industry, offers a broad portfolio of essential nutrients for disease prevention under the Newtrition brand, e.g. vitamins, beta-carotenoids and highly concentrated omega-3 fatty acids.

Media Inquiries:

 

Contact BASF Contact TNO
Raga Mahmoud Nard Clabbers
Global Communications Nutrition & Health Sr. Business Developer
    Personalised nutrition and Health
raga.mahmoud@basf.com nard.clabbers@tno.nl
+49 621 60-48841 +31621134481
     
Contact Wageningen University & Research
Liesbeth Luijendijk  
Program Manager Smart Targeted & Personalized Nutrition
Liesbeth.Luijendijk@wur.nl  
+31683335196    


About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS).

Further information at www.basf.com.

 

About TNO
The Netherlands Organization for Applied Scientific Research (TNO) is an independent research organization. We connect people and knowledge to create innovations that boost the sustainable competitive strength of industry and well-being of society. This is our mission and it is what drives us, the over 2.600 professionals at TNO, in our work every day. We work in collaboration with partners and focus on nine transitions that we have identified together with our stakeholders. The TNO unit Healthy Living aims to deliver social and technological innovations that can help people make the kind of choices that lead to better health and social participation. Working across three domains – Youth, Work and Lifestyle – the Healthy Living unit is developing knowledge and expertise in the fields of health, health technology and personalized health interventions. Together with government authorities, knowledge institutes and companies, we are developing technological and social innovations that promote good health and work availability.

 

About Wageningen University & Research
In 2018, Wageningen University & Research will celebrate 100 years of existence. Focusing on the mission “To explore the potential of nature to improve the quality of life”, we combine fundamental and applied knowledge in order to contribute to resolving important questions in the domain of healthy food and living environment. Our 6,500 employees and 10,000 students are inspired by nature, society, and technology and tackle the issues with an open and curious perspective. This inspiration has enabled us to be amazed, develop knowledge, and apply this knowledge internationally for a century, which we also like to call “100 years of Wageningen Wisdom & Wonder”.

 

P-18-159

Raga Mahmoud
+49 621 60-48841
Last Update March 27, 2018