Plastics & Rubber

Innovative products of BASF Colors & Effects



In June, BASF announced the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments. Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects.

Find out more about our products:

For more information about the Colors & Effects brand, visit and our booth C21/D21 at K 2016.