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Aroma Ingredients

Virtual Innovation Ecosystem for the F&F industry

The innovation approach of BASF’s Aroma Ingredients business combines its strengths in chemistry with the know-how of flavor and fragrance houses and other partners in the F&F industry. 

Consolidating the capabilities of all partners in one innovation ecosystem speeds up the development of new-to-the-world fragrance ingredients for the whole F&F industry.

Velberry™

Learn more about Velberry™ - the first product jointly developed by BASF and its innovation ecosystem partners for the broad market.

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Process of the Virtual Innovation Ecosystem

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A digital tool screens BASF’s molecules to find substances that meet the requirements for new fragrance ingredients.

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Our experts check the results and identify promising candidates for the development of new and unique aroma ingredients. 

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Together with our partners we further assess and develop the most promising candidates within the Virtual Innovation Ecosystem.

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