Tradition and innovation: BASF connects them like practically no other company. From its beginnings as a dye factory, through the plastics era, on to becoming a transnational enterprise. A highlight of the floor: In our "Open Book" we present important events and milestones from BASF’s history from 1865 to the present day in an exciting manner. BASF has its history books open for all visitors and presents them interactively on large touchscreens using a multimedia approach.