From inspiration to reality

BASF helps bring to life the creative ideas of the design community in Asia Pacific. Design aspects play an important role in the success of new products in the region, including color choice, material combination and material finish. Below you can learn about the various services and resources that we offer to the design community.

Design Center Asia Pacific

As part of the Innovation Campus Asia Pacific, the Design Center Asia Pacific combines insight into market trends with BASF's strength in innovation. Housing expertise from across BASF's various businesses and along the entire length of the value chain from research to commercialization, the Design Center helps our customers in Asia Pacific strengthen the competitiveness of their products in the marketplace.

The BASF Design Center Asia Pacific houses the following services and resources:

designfabrik® Shanghai

designfabrik^® Shanghai is BASF's first regional design consultation center in Asia Pacific for Perfomance Materials, helping designers in Asia Pacific to realize their design concepts by bridging the gaps between creative ideas and the possibilities of various materials.

Chiharu Matsuhara, Chief Color Designer, presents BASF's Coatings division 2015-2016 color trend collection.JPG

Color Design, Coatings Solutions Asia Pacific

BASF's color designers in Asia Pacific, Europe and North America support our automotive customers globally, providing annual global and regional color trend forecasts, and customer-specific color proposals and consultancy.

Receive design-related updates from BASF

Learn about the latest design-related services, events, competitions and solutions from BASF.

Product Spotlight: valure™

valure™ is BASF's innovative, patented transfer coating technology that addresses key industry requirements like brand protection, customization, design flexibility and appealing touch. The technology allows virtually unlimited design flexibility through a laser-engraved mold which can replicate a logo, image or existing structure onto a carrier material.

valure™ can be coated onto paper, plastic, textiles, leather and bonded leather fiber, thus creating the same touch, design, color and feel on all different materials. Being a batch-to-batch process, it is highly recommended for special editions or customized designs and creates exciting possibilities for designing shoes, accessories, packaging, automotive interiors and upholstery.

Products made by using BASF's valure™ technology have low VOC emissions as the top and base coats supplied by BASF are water-based dispersions. Additionally, the transfer coating process is designed to create a micro-porous membrane on the carrier material, the valure™ coating, which is breathable.

valure™ lends a distinctive character to make your world unique - A unique feel, a unique look !

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For more information visit www.valure.basf.com