Münster

Münster

News Releases

Hasil: 28

Trade News | Regional News | March 11, 2022

BASF opens new laboratory building

BASF opened a new laboratory building for the development of automotive refinish coatings and innovations beyond paint at its site in Münster, Germany. It underlines the Coatings division’s global position as a future-oriented and innovative company. “It is another component of our positioning as a global innovation center of BASF Coatings. We are thus complementing a series of global technical innovations. This includes the ‘Lean Lab’, which we started operating in 2018 at this site, as well as our plant for the functionalization of films for various industries,” highlighted Uta Holzenkamp, head of BASF’s Coatings division.
Trade News | Regional News | October 13, 2021

Endless variation – the theme of BASF’s 2021-2022 Automotive Color Trends collection

Designers for BASF’s Coatings division have delved into new color spaces for the 2021-2022 Automotive Color Trends collection. Borrowing a phenomenon from quantum mechanics, this year’s collection is called SUPERPOSITION, which is a state where the limitation of binary systems is overcome.
Trade News | Business & Financial News | January 10, 2019

BASF analyzes the 2018 automotive color distribution

With the “BASF Color Report for Automotive OEM Coatings”, BASF’s Coatings division provides a global analysis of the color distribution in the 2018 automotive market. The achromatic colors – white, black, gray and silver – still dominate the roads. They cover almost 80% of cars produced worldwide. White is the most popular color among them.
December 10, 2018

Creative center for automotive colors of the future celebrates anniversary

Ten years ago, the Color Design Studio Europe at BASF’s Münster site was opened as a competence center for designing new color concepts for the automotive industry. The building features an open design in the Bauhaus style. Here, the designers of BASF’s Coatings division translate technological and social trends into automotive colors and discuss their approaches with the automotive manufacturers’ design departments.
The virtual colors of BASF’s AUROOM™ platform capture all facets of automotive coatings including lightness flop, color flop and sparkling.
Trade News | November 6, 2018

BASF introduces AUROOM™, a platform for the digital visualization of automotive exterior colors

With AUROOM, BASF’s Coatings division introduces a digital platform which enables OEM designers to access a database of photo-realistic virtual car colors. BASF’s virtual colors capture all facets of automotive coatings including lightness flop, color flop and sparkling. By mapping these colors on car models, OEM designers can virtually paint every color proposal and gain realistic impressions of colors and effects on a complete car already in an early design phase. AUROOM will be a valuable tool for OEM designers to speed up and perfect the overall color design process as they are no longer solely dependent on physical samples that need to be painted and shipped. AUROOM provides further innovative features like real-time side by side comparison of different color shades of the same color group to make the right color decision easier.