Start of the Creator Space™ Tour in Mumbai focusing on the subject of water

March 2015

For its 150th anniversary, BASF connects people and ideas worldwide with its anniversary program Creator Space™. In January, the Creator Space™ Tour started in Mumbai with a thematic focus on water.

At the one-week event including an exclusive summit, cultural events, contests, and workshops, more than 250 water experts, including business professionals, NGOs, and academia, as well as interested citizens discussed the most important questions concerning the challenges of Mumbai.

Access to clean water is one of the most pressing issues in the rapidly growing metropolis: Almost one fifth of the world’s population lives in India, but the country has access to only 4% of the world’s fresh water resources.

Ideas about how to improve water accessibility and water quality as well as policy and behavior, developed in customer innovation workshops and in jamming sessions with employees and the public, were debated.

“The 150-year history of BASF shows that chemistry is an enabler for new ideas and solutions. In our anniversary year more than ever, we are connecting people and ideas to make meaningful contributions to society in accordance with our corporate purpose: ‘We create chemistry for a sustainable future,’” said Sanjeev Gandhi, member of the Board of Executive Directors of BASF.

The tour is part of BASF’s global co-creation program Creator Space™. Led by local interdisciplinary BASF teams and representatives from areas such as architecture, art, design, science, government, technology, and sustainability, each city stop of the Creator Space™ Tour will explore a locally relevant topic. Following the first stop in Mumbai, the tour will move to Shanghai, New York, São Paulo, Barcelona, and Ludwigshafen, focusing on different topics. The results of the discussions at the Creator Space™ in Mumbai also serve as a basis for a joint project with Save the Children.

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