New online platform Maglis™ supports farmers to improve crop management

Mar 17, 2016

BASF has launched Maglis™, an online agricultural platform set to become a key partner in helping farmers manage their crops. With the platform, farmers will be able to gather, interpret, and monitor a range of crop-related data that will support them in making better decisions on how to grow and market their crops.

“Maglis™ is an agricultural IT-platform with a variety of tools. Based on individual field and farm-specific data, it provides farmers with insights and supports with decision-making to improve crop management, allowing them to manage their farms more efficiently,” explained Reiner Emrich, Senior Vice President Global Strategic Marketing, BASF Crop Protection. By combining agronomic information with IT solutions and BASF’s crop expertise, Maglis™ makes it simpler and easier for farmers to understand their complex data, which in turn allows them to better manage their operations’ risks and optimize the return on their investments.

In the initial wave, Maglis™ is presenting three tools:

The Maglis Customer Navigator tool will help BASF’s sales force engage and exchange with farmers in the field. Based on the analysis of individual field data, the Maglis Customer Navigator helps to generate tailored plans that address farmers’ individual crop priorities. BASF sales advisers will use the tool to guide crop-related discussions and work with farmers to create farm and field-specific crop plans and make recommendations.

Maglis Crop Plan offers a convenient and efficient way for farmers to monitor and manage field activities. As soon as the planned seeding date has been decided, Maglis Crop Plan oversees and connects all relevant information as for example weed and pest warnings for farmer’s individual plans. With this information at hand, they can proactively manage their fields, as well as record and assign tasks to their farm team.

Maglis Sustainability Assessment helps farmers become more resource efficient. The tool demonstrates the impact of different agricultural practices on main sustainability factors, such as business profitability, soil health, biodiversity, among others. Growers can count on a comprehensive analysis of their operations from planning through harvest.

With Maglis™, BASF is strengthening its strategy of providing comprehensive solutions for crop protection. “Our confidence that Maglis™ will be practical, grounded and easy to use comes from how we developed it. We cooperated and discussed with farmers and agricultural experts from around the world to realize the idea of the platform. This approach ensures that what we deliver has a real value to the agricultural community”, concluded Emrich.

The Maglis Customer Navigator will be available in the United States and the Maglis Crop Plan and the Maglis™ Sustainability Assessment are currently being tested in a pilot phase in Canada. Further tools are under development and are scheduled to be launched in several other countries in the near future.

Birgit Hellmann
Global Sustainability Communications