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East Africa



Moving Individuals: We promote engagement

Nobody wants to play the same game over and over. If you want to make a difference and create something new, you have to explore new ways. Try it out. Dare to do something. Be creative. Pioneers need a work environment that inspires. And they are characterized by something essential. Engagement.

We are committed to our employees, to give them the opportunity to fully commit themselves. We want them to stand up for their tasks and projects and boost their own suggestions. We promote the courage to turn ideas into a new reality. For example, with our best practice award, our ideas program, an event series, and the opportunity to participate in interdisciplinary projects. Since we can only find innovative solutions for society’s current and future requirements as a team. And establish partnerships with added value.


The power of connected minds

AgMusa is a completely new planting technology for sugarcane in Brazil. It improves the quality and health of sugarcane seedlings and makes planting and harvesting more efficient. Sugarcane can be a source of renewable energy. Antonio Azenha, Senior Business Manager at BASF in South America, tells how the team worked together to develop AgMusa and how it became successful.