BASF East Africa at the 46th Tanzania International Trade Fair ( Saba saba Expo)
BASF East Africa team attended the 2022 Saba Saba expo that took place in Dar Es Salaam, Tanzania. Various business divisions represented by the sales team had the opportunity to interact with customers and manufacturers creating awareness about the BASF product portfolio. Discussions were held on how to grow the BASF footprint in Tanzania.
The international trade fair is organized by the Tanzania committee of foreign trade with the main aim of creating a platform for both local and international companies to showcase their products and services. The expo provided an opportunity for BASF to better understand the Tanzanian market trends and customer needs. At the end of the expo, the sales team will pursue the various leads from the interaction with the various guests.