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19 janvier 2015
Morocco

Joint News Release

  • Partners pool expertise to develop solutions for pressing challenges in the field of water and nutrition in India and Kenya
  • Empathic design method will be applied to create interventions that respond to the needs of the target groups
  • Partners to build on outcomes of Creator Space™ tour stop in Mumbai
  • Project development forms part of BASF’s 150th anniversary co-creation activities

Mumbai, India; Lodwar, Kenya; and Ludwigshafen, Germany – January 19, 2015 – BASF and Save the Children will pool their expertise to develop solutions including improvement of water accessibility and quality in Mumbai, and livelihoods and food security in the Turkana region of Kenya.

The project development partnership will employ a co-creation methodology known as “empathic design”, a research and development technique which fosters in-depth problem observation and interaction with target groups. Using this method, the partners aim at developing better solutions for the most pressing challenges in the target communities in Mumbai and Turkana, Kenya.

As part of the program, a group of experts from BASF, BASF Stiftung (a German charitable foundation) and Save the Children will interact with community members in middle- to low-income households in different parts of Mumbai for one week, contributing to solutions for water challenges. The program will continue in Kenya, where the team aims to develop solutions to improve the nutrition situation of agro-pastoralist communities in Turkana, Kenya. The findings of this project development partnership will be presented at a high-level global conference at BASF’s headquarters in Ludwigshafen, Germany, in November 2015.

BASF and Save the Children executives signed an agreement today after the two-day Creator Space™ Summit “Mumbai for Water”, part of the Creator Space tour, a week-long co-creation program now taking place at Chhatrapati Shivaji Maharaj Vastu Sangrahalaya in celebration of BASF’s 150th anniversary. Under the terms of the agreement, Save the Children and BASF intend to further explore the findings, outcomes, and discussions from Creator Space during the upcoming on-site immersion phase in late February in Mumbai.

“We feel that today’s global challenges are too complex for any sector to be addressed alone. We want to work more closely with all relevant actors, including NGOs, governments, local communities and our business partners. We therefore are adopting the ‘empathic design’ method in India and Kenya to facilitate collaborative discussions which lead to a deeper understanding of local challenges and allow us to create better solutions for the target communities,” said Gops Pillay, President, South & East Asia, ASEAN and Australia/New Zealand, BASF, at the signing ceremony.

“We very much welcome the commitment and leadership of BASF to share its knowledge and expertise to create interventions that can improve the living conditions of marginalized groups in Mumbai and in Kenya. Every man, woman and child should have access to safe water and healthy food, now and in the future. By pooling our expertise, influence and resources and by listening to the people impacted, we have the chance to create interventions that achieve wider positive effects in the communities we work with,” said Dr. Sudeep Singh Gadok, Director, Programmes, Save the Children India, also at the signing ceremony.

The discussions at the Creator Space Summit in Mumbai centered on improving access to water that is both safe and affordable. Possible solutions include change in technology, policy and behavior, alternate decentralized water sources in Mumbai to ensure equitable distribution, and monitoring the quality of water along its journey through the water pipes. The action points derived from the water summit will be further verified and substantiated by a multidisciplinary team of local, national and international BASF, BASF Stiftung and Save the Children experts using the empathic design method.

About Creator Space™
BASF will host activities and events around the world in 2015 to celebrate and to co-create – bringing in the ideas and collaborative energy of BASF employees, customers, scientists and members of the community. In addition to the Creator Space tour, key elements of the Creator Space program include Creator Space online, a global internet platform, and three Creator Space science symposia, in Ludwigshafen (smart energy), Chicago (food) and Shanghai (urban living).

More information under: http://www.creator-space.basf.com

About BASF
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

About Save the Children
Save the Children works to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. It is Save the Children's vision to contribute to a world in which every child attains the right to survival, protection, development and participation. In the last 90 years, Save the Children became the world's leading independent organization for children. With 30 member organizations, Save the Children works in over 120 countries to save children's lives; fight for their rights and help them fulfil their potential. In 2013 alone, Save the Children touched the lives of more than 143 million children worldwide, 52 million directly.

Media contacts:

Save the Children Deutschland e.V.
Claudia Kepp
Phone: +49 (0)30 27595979-28
Claudia.Kepp@savethechildren.de

Save the Children Indien
Devendra Tak
Phone: + 91 9811168488
d.tak@savethechildren.in

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Dernière mise à jour 19 janvier 2015