BASF attended the International Builders Show (IBS) Jan 9-11, 2018 in Orlando, Florida. The IBS is the largest annual light construction show in the world and attracted over 60,000 visitors this year. The BASF experts engaged attendees in its Building BEYOND.High Performance® approach that helps professionals construct stronger, more resilient homes that stand up to Mother Nature. From enhancing the performance of walls and roofs during wind and water events, to significantly improving energy use and comfort, BASF demonstrated how innovative chemistry and building science solutions are revolutionizing home construction. Visitors to the booth were able to consult with industry experts, explore the Pro Desk where small product samples were available to spark their creativity and tour a virtual project showcasing BASF BEYOND.High Performance® solutions. Builder and television host Mike Holmes also led a tour through the BASF-booth where his guests got to hear first-hand from BASF Expert Pierre Couture about HP+ Wall solutions.