Saudi Arabia

BASF and Save the Children pool their expertise

March 2015

BASF and Save the Children will pool their expertise to develop solutions including the improvement of water accessibility and quality in Mumbai as well as livelihoods and food security in the Turkana region of Kenya.

The project development partnership will employ a co-creation methodology known as “empathic design,” a research and development technique which comprises in-depth topic observation and interaction with target groups. Using this method, the partners aim at developing better solutions for the most pressing challenges in the target communities.

As part of the program, a group of experts from BASF, BASF Stiftung (a German charitable foundation), and Save the Children interact with community representatives from middle- and low-income households in different parts of Mumbai for one week, contributing to solutions for water challenges. In Kenya the team aims to develop solutions to improve the nutrition situation of agro-pastoralist communities in Turkana. The findings of this project development partnership will be presented at a high-level global conference at BASF’s headquarters in Ludwigshafen in November 2015.