Singapore – March 7, 2016 – BASF will unveil “Materials changing your home: the Living Space concept” during the Singapore Design Week from March 8 – 20, 2016. Housed in a 40-feet container outside the National Design Center Singapore, the design concept features the use of innovative materials by BASF in furniture, consumer electronics, and appliances.
The Living Space concept was developed in cooperation with Chris Lefteri Design, looking at trends, challenges and possible living scenarios for the citizens of tomorrow, at different stages of life.
Innovative materials enabling future designs and functionalities
“We are going to go through a huge change not just in relation to new types of plastics but in the role they have in the products we live with,” said Chris Lefteri, Head of Chris Lefteri Design and an internationally recognized leading authority on the application of materials in design. “The Living Space concept demonstrates how materials enable designs and functionalities in future living to increase comfort, health and connectivity in a world that becomes more and more global.”
Materials on display in the living space concept range from innovative, functional plastic materials to surface solutions for different haptics, colors, and finishes.
Showcase is a source of inspiration and idea generation of how to enhance the living space of the future
Visitors of the Living Space concept will be taken on a journey from youth to silver age, experiencing how the home is adapting to the inhabitants’ needs.
“The Living Space concept provides a platform to discuss future trends and their influence on urban living. Designers and material developers are always on the look-out for innovative materials and ideas on how to enhance the homes of the future, and we wanted to create a thought provoking space that engages and inspires them,” says Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific.
The Living Space concept will tour several countries globally over the course of the year.
About Singapore Design Week
Organized by the DesignSingapore Council, Singapore Design Week (SDW) aims to raise awareness of good design, deepen the appreciation and understanding of design innovation and encourage the use of design for innovation and productivity. Through this platform, the DesignSingapore Council also hopes to enhance the synergy among our design partners, and in turn, boost Singapore’s profile and attractiveness as a global city for design.
SDW features local and international design trade shows, conferences, showcases, exhibitions and workshops that span various design disciplines. Many of the activities will take place at the National Design Centre, the hub of SDW. These activities will also provide opportunities for business, international collaboration and knowledge exchange.
About Chris Lefteri Design
Chris Lefteri is widely recognised as one of the leading experts working in the field of materials & design. His studio, Chris Lefteri Design, has locations in London, Seoul and Singapore and has worked with bluechip corporations and major design studios across Europe, the US and Asia, implementing a broad range of strategies for effective materials integration in the design process. The studio has a distinctive expertise that germinates new approaches in automotive, packaging, sports, furniture, consumer electronics. His client list includes: Lenovo, Google, BMW, Staples, LG Electronics, Philips, Logitech, Huawei & VW. The studio also works with major material suppliers such as Corning Glass, UPM, Dow Corning and Exxon Mobil helping them to communicate more effectively with design industry and find new markets. Further information at www.chrislefteri.com
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.