Our logo and design concept are the visible expression of our strategy. The logo, the corporate colors, the layout, the corporate typeface and the picture style make up the basic elements of our corporate design.
Use of the BASF logo in external journalistic texts
BASF is a registered trademark of BASF SE. The use of the BASF logo by third parties as a means of advertising or sales promotion for a company or product is not permitted without express approval.
Editors of media publications can display the BASF logo in connection with news that affects our company.
The following zip files contain the colored BASF logo for display against a white background. If other company logos are displayed near the BASF logo, identical or similar colors should be avoided by choosing one of BASF’s six corporate colors as appropriate.