January 12, 2018
United States

BASF recognized for commitment to #HurricaneStrong and Breezy Point house rebuild

ORLANDO, FL, January 12, 2018 – BASF was honored by the Federal Alliance for Safe Homes (FLASH) for outstanding efforts in advancing education and awareness toward #HurricaneStrong, a national collaboration that encourages hurricane safety and building resilience. This recognition was for the work BASF did on the rebuild of a Breezy Point, New York, house that was destroyed during Superstorm Sandy in 2012.

The rebuild will serve as an educational project to promote disaster-resilient construction practices across the country. The company received a 3D model of Breezy Point and storybook to commemorate the event.

“BASF works closely with our customers and organizations like FLASH to showcase how our key construction technologies help customers ‘Build Back Better,’” said Juan Carlos Ordonez, Senior Vice President, Performance Materials North America for BASF. “Through our Disaster Durable Solutions™ program, we are working to ensure long-lasting, resilient construction that reduces the significant impact natural disasters have on communities across North America.”

Architect Illya Azaroff, AIA from + LAB, created the 3D model as a design tool to test the overall implementation and building process of the home. The scaled down model allowed construction methods, costs and BASF technologies to be streamlined into the process. The 3D model and storybook from Azaroff was presented by Leslie Chapman-Henderson, president and CEO of FLASH.

“We cannot prevent severe weather, but initiatives like BASF Disaster Durable Solutions and the #HurricaneStrong education project are helping families understand the many affordable ways to build homes that are energy efficient, sustainable and more disaster resilient,” said Chapman-Henderson.

For press photos, please click on the following link:
Suggested caption: Leslie Chapman-Henderson, president and CEO of FLASH, presented the 3D model of the Breezy Point rebuild to Juan Carlos Ordonez, Senior Vice President of Performance Materials North America of BASF, for outstanding efforts in advancing the FLASH educational program, #HurricaneStrong. They are (from left) Erika Peterman, Vice President of Performance Materials, BASF, Leslie Chapman-Henderson, Juan Carlos Ordonez and Joel May, Performance Materials, Disaster Durable Solutions™, BASF.


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at


Last Update December 10, 2018