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    We live colors. We boost effects.

    Pigments for digital printing

    Impress your customers with colors and effects that make a difference. To ensure your product stands out to drive sales, BASF offers a broad range of high performance pigments for ink jet and electrophotography which are transparent with high chroma, superior light and weather fastness and high chemical purity.

    Global partnership with Landa Labs

    BASF Colors & Effects and Landa Labs introduce a new generation of pigments with the highest quality consistency for automotive coatings. We announce the strategic partnership at the ECS 2017.

    Sicopal® Red EH 2370 (L 3050): A new dimension of red

    The high performance, inorganic red pigment has a new Colour Index, Pigment Red 290.

    Xfast® Easy Color: As simple as that

    Xfast® Easy Color is an innovate dispersing system working with dry preparations.

    What we stand for

    Explore our world


    We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF’s distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.


    We serve your industry specific needs. Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable your innovation and growth. 


    Looking for information that prooves our market leadership in pigments in press releases or moving images? Want to find out more about the industry specific events like the ECS 2017 or the NYSCC and more?