United States
Colors & Effects
United States
Colors & Effects

Performance beyond

dazzling impressions:

Living Coral for plastics

United States
Colors & Effects

We live colors. We boost effects.

eXpand!™ Red EH 3427:
Launch into our new universe

Explore infinite styling options with the pioneering stir-in pigment for automotive coatings. Thanks to its easy dispersibility you can boost your productivity and enhance color depth, flop, and sparkle.

Our mission is your vision: Ultra Violet for plastics

Implement your own ideas for Ultra Violet, Pantone® Color of the Year 2018, with BASF Colors & Effects fashionable pigments to develop individual styling options in plastic. Benefit from our color expertise to help you express your creativity.

Proud to be YOU: A celebration of individualism

In line with recent color fashion trends, our new range of pigments is celebrating individual beauty and diversity. The various shades and effects are all designed to bring out the best in everyone and anyone.

Capture the sunset with Paliocrom® Premium Gold EH1

Our highly brilliant metallic effect pigment provides maximum chroma and extended styling options for golden orange-to-red premium colors.  

Highest purity for sensitive applications

We have a broad portfolio of pigments for food contact materials and toys, compliant with global regulations and safety standards.


Pigments for digital printing

Impress your customers with colors and effects that make a difference. To ensure your product stands out to drive sales, BASF offers a broad range of high performance pigments for ink jet and electrophotography which are transparent with high chroma, superior light and weather fastness and high chemical purity.



We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF’s distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.


We serve your industry specific needs. Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable your innovation and growth. 


Looking for information that proves our market leadership in pigments in press releases or moving images? Want to find out more about the industry specific events like the European Coatings Show?