United States
Colors & Effects

We live colors. We boost effects.

The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments.

Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects

Dirty but clean: Natural mica sourcing at our wholly owned mine in Hartwell, Georgia, USA [TEASER]
Coatings, Plastics, Cosmetics

Dirty but clean: Natural mica sourcing in Hartwell, Georgia, USA

Discover natural mica sourcing at our wholly owned mine in Hartwell, Georgia, USA. Our experienced employees will guide you through our fully ethical, traceable and environmentally friendly processes.

Highest purity for sensitive applications – Key visual
Printing, Plastics

Highest purity for sensitive applications

Contribute to consumer health and safety in food contact materials and toys. Our pigment portfolio for printing, packaging and plastics is compliant with global regulations and safety standards.

Coatings

Global partnership with Landa Labs

Get to know a new generation of pigments with the highest quality consistency for automotive coatings. Resulting from our strategic partnership with Landa labs, we launched the first stir-in pigment of our new eXpand! product family in 2018.

Our impressive journey

Explore our world

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Products

We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF's distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.

Industries

We serve your industry specific needs. Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable your innovation and growth.

News

Looking for information that prooves our market leadership in pigments in press releases or moving images? Want to find out more about the industry specific events like the ECS 2017 or the NYSCC and more?