United States
Colors & Effects
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United States
Colors & Effects

We live colors. We boost effects.

The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments.

Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects

Highest purity for sensitive applications

We have a broad portfolio of pigments for food contact materials and toys, compliant with global regulations and safety standards.

Sustainable natural mica mining: Ensuring that your products will shine in all their aspects

BASF Colors & Effects cares about sustainability. This can be seen by the way we handle the mining and processing of one of the main components of many of our effect pigments, mica.

Global partnership with Landa Labs

BASF Colors & Effects and Landa Labs introduce a new generation of pigments with the highest quality consistency for automotive coatings. We announce the strategic partnership at the ECS 2017.

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Products

We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF's distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.

Industries

We serve your industry specific needs. Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable your innovation and growth.

News

Looking for information that prooves our market leadership in pigments in press releases or moving images? Want to find out more about the industry specific events like the ECS 2017 or the NYSCC and more?