United States
Colors & Effects
United States
Colors & Effects

About us

The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments.

Based on chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects.


We provide you with information about our products and technologies, and serve you individual solutions.

Landa Technology Partnership [Teaser]

Technology partnership

Get to know a new generation of pigments with the highest quality consistency, enabled by the exclusive cooperation with Landa Labs.


Read the latest press releases and download the latest press kits. 

Our impressive journey