April 3, 2017
United States
Colors & Effects

BASF to simplify colorant dispensing systems with Xfast® Easy Color

The first dry color pigment preparation for POS in the professional and DIY markets

Clean and easy handling with brilliant shades and less cost-in-use


BASF is unveiling Xfast® Easy Color, the first ever solid color pigment preparation range for point-of-sale (POS) for the professional and do-it-yourself (DIY) market, under its Color & Effects brand at the European Coatings Show (ECS), held in Nuremberg, Germany April 4 – 6.


The dry stir-in pigment preparation has been developed for a wide array of applications, including exterior and interior architectural paints; artist paints; wood glazes and coatings; plaster, concrete coatings; and more.


“This offers numerous benefits to the POS market and its users,” said Ulf Moebius, Marketing Manager, Preparations Europe, BASF. “The Xfast Easy Color product line is capable of providing intense colors for a variety of uses in an easy and convenient way, plus the range of shades it offers can be expanded based on specific demands.”



The Xfast Easy Color system features click-in packaging that allows operators to easily exchange the canisters and refill the dispenser. The click-in system consists of a canister and an adaptor that results in product contactless refilling. The dry stir-in pigment preparation offers clean and easy handling, disperses easily and has superior temperature stability. The dispenser performs at the same speed as most of the market’s liquid sequential dosing dispensers and allows for exact, high accuracy dosing.


The dispenser comes with TintWise® POS software which is compatible with common market software. Additional support from BASF’s Color Matching services is also accessible using a unique robotic system. Compatibility, gloss, hardness, wet scrub, adhesion, durability, storage and viscosity testing is also available.


More Intense Colors

The dispenser holds 16 to 24 canisters of Xfast colorants that are up to 85 percent pigment content and represent the full color space of the Xfast portfolio. Each color range can be enlarged based on customer demand and market needs, plus customer-specific shades are also possible. The highly concentrated dry pigment preparation provides excellent hiding power.


Environmentally Sound

The Easy Color system offers many features and benefits while also fulfilling environmental regulations. The system supports label requirements of final product, has low biocide amounts, and provides an alternative to paints with fungicides, volatile organic compound (VOC) and alkyl phenol ethoxylate (APEO).


Less Cost-In-Use

The Easy Color dispenser helps POS market customers to save energy, product, replacement and maintenance costs compared to liquid dispensers. It offers high pigment storage stability, allowing for a shelf life of up to five years. By using dry pigment preparation, the user eliminates drying, sedimentation and residue in the system, meaning that periodic shaking, stirring and circuit cleaning are not necessary.


Xfast Easy Color will be on display at the Colors & Effects booth 724, hall 7A at the ECS. More information on BASF’s pigment innovations at ECS 2017 can be found on the Colors & Effects website.

Worldwide contact

Please contact us to receive HiRes versions of the below images.


Xfast® Easy Color

Last Update April 3, 2017