March 8, 2019
United States
Colors & Effects

BASF's Colors & Effects brand introduces a cosmic blue stir-in pigment with the pioneering eXpand!TM technology at the European Coatings Show

  • BASF presents the second Colors & Effects pigment with the innovative eXpand! technology
  • eXpand! Blue EH 6001 will be showcased at the European Coatings Show
  • At booth 7A-724 customers can discover the eXpand! family as one of the highlights of the latest pigment innovations for the coatings industries

BASF announced today the second stir-in pigment for automotive coatings with the
pioneering eXpand!™ technology, enabling enhanced color depth, flop and sparkle.
eXpand! Blue EH 6001, marketed under the Colors & Effects® brand, is the second
pigment with the pioneering stir-in technology resulting from the strategic
partnership between BASF and Landa Labs. Within one year after the launch of
eXpand! Red EH 3427, BASF will be exhibiting eXpand! Blue EH 6001 at booth 7A-
724 at the European Coatings Show, held in Nuremberg, Germany, from March 19
until 21.

“We saw great success with the launch of eXpand! Red, having generated sales just
five months after its launch in March 2018. That’s a quick timeframe to earn sales
for the market entry of an automotive pigment. In reaction to this market demand,
we have now sped up to deliver new colors with this revolutionary pigment
technology,” said Paul Verhoeven, eXpand! business leader at BASF. “With
introducing eXpand! Blue, we continue to demonstrate our commitment for
innovative pigment developments.”

Infinite styling options in cosmic blue

The deep blue pigment features both high transparency and high tinting strength for
more chromatic shades with lower scattering. The small particle sized stir-in pigment
is easily dispersible, which significantly reduces cost and time spent in production
processing. At the same time, it is compatible with modern automotive coating
systems and is suitable for outdoor applications.

Experience new car shades with digital color visualization
The featured pigments for the automotive industry also include two new members
of the Lumina® Royal family: Lumina Royal Exterior Russet EH 2633 (S5903D) and
Lumina Royal Exterior Amber EH 2630 (S2903D). The brilliant semi-transparent
effect pigments extend the color space potential for vibrant red and bronze shades
in automotive OEM/refinish and industrial coatings. Using attractive, digitally
displayed car shades, BASF displays the color visualization capabilities of their new

Latest pigment innovations for industrial and architectural coatings
Suitable for use in industrial and architectural coatings, BASF presents Sicopal®
Turquoise EH 3475 (L 8215). The greenish-blue hue of Turquoise expands the color
space of inorganic pigments and provides a full range of highly durable
pigmentation. Sicopal Turquoise also offers a supplement to the extensive Colors &
Effects portfolio for modern mixing systems.

BASF’s dry dosing solution for point-of-sale architectural tinting with Xfast® Easy
Color offers more intense colors in combination with an increased convenience. The
clean handling and contactless re-filling with the click-in packaging allows tinting
paints with a reduction of waste and improved cost-in-use. With the MIT free Xfast
and Luconyl® NG portfolio, BASF has already reacted to new eco regulations and
thereby enables paint manufacturers to prepare for the biocide’s reclassification in

Please visit our website for more information about latest product launches:

Get more information on the innovative eXpand!™ pigment family here.


About the Colors & Effects brand
The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colors. We boost effects. For more information about the Colors & Effects brand,

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials,
Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

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Car night brilliance blue


Car night fast blue


Shuttle universe sparkling blue

Paul Verhoeven

News Release

News Release

Last Update July 4, 2019