- BASF’s scouts identified the most significant lifestyle trendsset to impact the beauty market in 2017 and beyond
- “Color Trends 2017” translates lifestyle trends into colorcollections designed to create stunning looks
Paris, France – January 12, 2015 – The 2017 Color Trendscollection by BASF offers manufacturers of cosmetics and personalcare products a vast range of color and effect pigments, actives, andformulations to help them meet consumers’ functional and emotionalneeds. Following extensive market research, the business hasidentified next year’s lifestyle trends and carefully grouped togethercolors to reflect them. “BASF’s 2017 Color Trends consists of fourdistinct beauty profiles, each based on cultural drivers in the globalmarketplace,” said Valérie Pian-Parison, Marketing Manager at thePersonal Care business of BASF. “We have been keeping a close eyeon both regional and global developments as well as the latest fashionshows in order to help our customers create products and brandexperiences that really resonate with consumers.”
A cooler look – Smart and Seamless
The Smart and Seamless color collection appeals to people who relyon technology that integrates seamlessly into their everyday life, and long for beauty products just as smart. They prefer smooth lines, flawless finishes, and intuitive details. The powdery color palette features neutral tones with lab greens, metallic hues and elegant whites, as well as nude and natural skin tones. In formulations, soft shapes, chalky consistencies and mousses contrast with a sublimely cool and marble-like feel. Steel Blue Shadow, for instance, provides graphic definition for the eyes and is easy to apply thanks to Cetiol® Ultimate, a volatile 100-percent natural-based emollient. Timica® Terra White provides the subtle but exquisite pearly-white color in Sleek White Nail Polish, while Reflecks™ MultiDimensions Shifting Sapphire creates a modern color travel effect, ranging from a blue hue to a flash of violet.
Timeless elegance – Glam Now
Evoking the lifestyle and legacy of Hollywood’s iconic movie stars, Glam Now redefines beauty for the modern woman. Timeless elegance takes central stage in this collection, which showcases plush velvet plums, feminine pinks and nudes, dramatic reds, and midnight blues. A touch of modernity is added to classic colors, resulting in luxurious golds and rich coppers with a contemporary, metallic twist. The look is sophisticated and glamorous, as demonstrated by Cloisonné® Red and Cloisonné® Vivid Red, which give Velvet Red lipstick its sensual, rich red hue and a retro semimatte finish, combining to create an irresistible look for the wearer.
Inspired by nature – Alive
The Alive color trend catches the interest of the growing number of people who enjoy the vitality, diversity, and richness of nature. The collection is inspired by the succulence of fruit, the vibrant colors of nature in full bloom, the saturated greens of trees after summer rain, and the vastness and depth of the oceans and the sky. Its mood is colorful yet considered, its look playful yet discreet, and its feel is one of both dewy freshness and rich sensations. Juicy Red Lip Gloss, for example, has a shiny yet long-wearing nectar-like texture thanks to Cosmedia® DC, while Cetiol® C5 C enhances spreadability. Cloisonné® Vivid Red creates a vibrant pink-red shade and Reflecks™ MultiDimensions Twisted Terracotta adds earthy tones traveling from a flash of brass to a hint of copper.
Uncompromising self-expression – Gen You
Mix and match, radical contrasts, pastel shades, and funky neon colors, Gen You targets the next generation of young girls who know no limits when it comes to creativity and expressing themselves. With the coverage of lipstick and the shine of gloss, vivid Pop of Pink Lip Lacquer is just one example of this trend’s eccentric look. Theraspberry color of MultiReflections™ Soft Sparkle Orchid containshints of both violet and red, while Chromalite® Magenta radiates a luscious lilac, highlighted by the plumping effect of Hyaluronic FillingSpheres™.