United States
Colors & Effects
United States
Colors & Effects

Colors & Effects pigment portfolio

We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF’s distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.  

Coatings, Plastics & Printing

BASF develops, produces and markets a range of high-quality pigments, pigment preparations and colorants worldwide.


BASF offers a broad portfolio of effect pigments and specialty minerals for cosmetic and personal care products.



BASF Color Solutions will assist you in meeting the challenge of coloring modern plastic and fiber materials with either masterbatches or dry blends.  

Featured products

Get an inside look at our latest products and innovations.