United States
Colors & Effects

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United States
Colors & Effects


We understand that our customers need a diverse selection of pigments and the global expertise to continue to grow their business. The Colors & Effects brand encompass BASF’s distinct colorants and effect pigments. We offer you a broad and differentiated portfolio to help you stay competitive.  


Pigments for cosmetics

Create premium cosmetic formulations with pigments for color cosmetics, skin care and personal care.  

Pigments for plastics

Bring breadth and depth of color performance to your plastics with pigments and preparations that deliver consistent and reliable quality.

Pigments for coatings

Boost your coatings with brilliant effects, durability and excellent pigment quality in architectural, automotive, and industrial coatings.


Pigments for printing

A sophisticated look and feel sells. Provide your applications with brilliant colors and effects for flexo, digital, or gravure printing.

Pflanzenschutz der Zukunft / The future of crop protection

Pigments for agriculture

Increase the value of your seeds by using our tailor-made solutions, such as granules, preparations and EPA-approved colorants.


Colors & Effects Pigment Finder 

Explore our broad portfolio of pigments for the Coatings, Plastics, Cosmetics, and Printing markets.

Featured products

Pinks not dead! Electric Wave – Chione™ Electric Fuchsia SF90D

Pink's not dead! Chione™ Electric Fuchsia revives the spirit of pink

The spirit of the 80s is back in focus. Cosmetic trends of 2019 celebrate fearless individuality, non-conformism, and a conscious lifestyle. Revive the sprit of pink with a bold make-up statement and strong personality. Explore our new vegan effect pigment Chione™ Electric Fuchsia SF90D.

eXpand! Blue: Be part of our journey into the deep blue (teaser image)

eXpand!™ Blue EH 6001: Be part of our journey into the deep blue

Boost the intensity of your coatings and increase efficiency with the extended styling options offered by our stir-in pigments.


Paliocrom® Premium Gold EH1: Capture the sunset

Get maximum chroma with our brilliant metallic effect pigment in automotive and high-performance industrial coatings. Extend your styling options for golden orange-to-red premium colors.

Trends and topics

Performance beyond dazzling impressions – Pantone Color of the Year 2019: Living Coral [Teaser]

Pantone® Living Coral: Performance beyond dazzling impressions

Apply Pantone® Color of the Year 2019, Living Coral to your plastic designs. Achieve performance that meets dynamic industry requirements using pigments that perform safely, reliably, and brilliantly.

Dirty but clean: Natural mica sourcing at our wholly owned mine in Hartwell, Georgia, USA [TEASER]
Cosmetics, Coatings, Plastics

Dirty but clean: Natural mica sourcing in Hartwell, Georgia, USA

Discover natural mica sourcing at our wholly owned mine in Hartwell, Georgia, USA. Our experienced employees will guide you through our fully ethical, traceable and environmentally friendly processes.

Cosmetic Color Trends 2020/2021 – Time to break free

Cosmetic Color Trends 2020/21: Time to break free

For the 2020-21 seasons, we embraced two trends with anti-anxiety effects. Incognito invites consumers to take things in their own hand, while Bliss is all about positivity and self-indulgence.