United States
Colors & Effects

Launch into our new universe

Explore infinite styling options with eXpand!™ Red EH 3427 –
The pioneering stir-in pigment for automotive coatings.

Resulting from the strategic partnership between BASF Colors & Effects and Landa Labs, we offer a blue-shade red stir-in pigment with intense color depth, stabilized up to the level of primary particle size.

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3-2-1 blast off

eXpand!™ Red makes use of the latest technology for fast and simple dispersibility, offering a number of advantages over conventional milling methods.

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Find out more about stir-in technology here

eXpand!™ Red allows for more intense shades and a wider range of effects compared to conventional automotive pigments.

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See the secret behind transparency and tinting

eXpand!™ Red is the pioneering pigment resulting from the strategic partnership between BASF Colors & Effects and Landa Labs.

CEO of eXpand!™ Paul Verhoeven and Technical Director Javier Morcillo-Ruiz are the experts at BASF Colors & Effects. They are using the technology to create this novel pigment series for automotive coatings.

Talk to us
eXpand-pigments@basf.com

Explore your infinite styling options with eXpand!™ Red