United States
Colors & Effects




through color.


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United States
Colors & Effects

Pigments for printing

A sophisticated look and feel sells. Whatever printing process you choose, whether digital printing, gravure, flexo, screen printing, offset, paper coating, or rotogravure, we provide yours with brilliant solutions for every requirement. Rely on our portfolio with color, metallic and effect pigments in environmentally friendly applications such as packages, labels, publications, or other print ads.

Take a look at our pigments for sensitive applications that comply with international regulations for food packaging and toys.

Digital printing

Digital printing

Impress your customers with colorful products that stand out to drive sales. Our high performance pigments for ink jet and electrophotography deliver transparency with high chroma, superior lightness, weather fastness, and high chemical purity.


Packaging inks

Increase the perceived value of food, beverages and consumer goods with colorful packages. Our portfolio delivers vibrant colors with good color strength and durability in packaging inks, applicable to paperboard, cardboard, carton, plastics, foils, and films.

Featured products

Flexo, Gravure, Screen printing

Metasheen®: Achieving premium product appeal

Create superior mirror and liquid metal effects with Metasheen®, our vacuum metallized pigment (VMP) for various applications.

Trends and topics

Highest purity for sensitive applications – Key visual
Printing, Plastics

Highest purity for sensitive applications

Contribute to consumer health and safety in food contact materials and toys. Our pigment portfolio for printing, packaging and plastics is compliant with global regulations and safety standards.


Latest news

Learn more about the latest BASF Colors & Effects announcements.

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