Proud to be you
In line with recent color fashion trends, our new range of pigments is celebrating individual beauty and diversity. The various shades and effects are all designed to bring out the best in everyone and anyone.
From exclusive to inclusive, purple was once a color reserved for kings and queens. Today, purple has evolved to stand for self-expression, individualism and non-conformity. Celebrate your uniqueness and rule your destiny. Be proud to be you, be proud to be regal.
At BASF Colors & Effects, our perception of purple is multidimensional, expanding beyond a color to a variety of effects. From silky satins to dazzling sparkles, our sweeping portfolio of violet shades and effect pigments enables you to create unique products for your unique customer.
Go with the glow. Everyone wants their face to have a healthy, natural radiance. Our pigments and the use of complementary colors play a key role in helping people look – and feel – their best.
Making people naturally beautiful. Responding to the rising demand, BASF Colors & Effects offers the widest range of natural and organic cosmetic pigments. While also enhancing natural beauty.
From a luxurious pearl effect in body wash to a diamond sparkle in eyeshadow, our pigments enrich the sensorial experience of cosmetic and personal care products.
Dare to be different. Aligned with today’s hot market trends, our effect, pure hue, and intense color pigments offer countless styling options for people to truly express themselves as individuals.
Delivering extraordinary shine and sparkle as well as unrivaled color spaces, clean shades, and significantly higher chroma, our effect pigments can be combined with each other and different colors to create a genuinely unique look.